Behavioural Innovation: How to achieve excellent, consistent innovativeness

We’ve prepared this document in response to a question we’re repeatedly asked by CEOs: “I know how important innovation is,but what is the best way to achieve it, and what steps should we follow?”

Get our Behavioural Innovation Guide

We’ll give you our latest thinking on:

  • Why digital innovation is so important
  • The real definition of innovation
  • How to define insights and what to do with them

Innovativeness doesn’t come, fully formed, from outside your organisation, nor is it something you can simply buy. It is not a department, a lab, or a special appointment to your board. We’ve spent the past few years reviewing what works and returning to first principles – positive organisational behaviours which determine innovativeness.

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