Behavioural Innovation: How to achieve excellent, consistent innovativeness
We’ve prepared this document in response to a question we’re repeatedly asked by CEOs: “I know how important innovation is,but what is the best way to achieve it, and what steps should we follow?”
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We’ll give you our latest thinking on:
- Why digital innovation is so important
- The real definition of innovation
- How to define insights and what to do with them
Innovativeness doesn’t come, fully formed, from outside your organisation, nor is it something you can simply buy. It is not a department, a lab, or a special appointment to your board. We’ve spent the past few years reviewing what works and returning to first principles – positive organisational behaviours which determine innovativeness.
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