Walk With Path (WWP) are a UK health-tech start-up who have developed assistive solutions to prevent falls for the elderly and people with Parkinson’s, multiple sclerosis, neuropathy or who have suffered from a stroke. Their existing product range aims to not only prevent falls and therefore injury but hopes to improve an individual’s confidence when walking, ultimately helping individuals maintain their independence and quality of life for longer.
WWP are very experienced in developing haptic hardware products and have a deep understanding of the health care market but wanted to explore a new, potentially lucrative market, that of sports and exercise. Having conducted some early research, WWP knew their knowledge and expertise in gait would provide rich, transferable learnings to help prevent injuries in runners. But they needed targeted research and exploration to deeply understand the user, this new market and the challenges worth solving. To do this well WWP wanted to learn and implement Design Thinking processes, to encourage creativity and successful product development. WWP would then able to develop unique solutions to answer real user needs.
How We Helped
We helped WWP deploy a user-centred approach to develop and explore a new business market and generate a matrix of innovative new products to meet real identified market needs for further exploration. Following the Design Thinking Double Diamond methodology, we devised and worked closely with WWP to deliver a 5-month collaborative early-stage Design Thinking project including:
- Running with runners! To really understand our users’ behaviours and motivations, the project team laced up our runners to hold in-situ (i.e. while running!) consumer immersions with runners all ages and experiences levels; along Embankment, in Lincoln Inn Fields, around Regents Park and even Hackney Marshes’ Park Run.
- Exploring parallel sectors of behaviour change and protective wear
- Gathering thoughts and insights from key experts in the field of sports, movement and technology, including future technologists, physiotherapists, gait and biomechanical experts
- Clustering, digesting and synthesising all our user, academic and market research into 2 exciting innovation challenges from which we developed ideas
- Generating over 350 potential product ideas and fragments through creative brainstorm sessions with runners and the project team
- Developing concepts further and building mock ups through rounds of sequential recycling, continuous discussion and refinement with users.
From this project WWP are going forward with three new, user-centred product concepts for the recreational consumer running market, two of which have an immediate roadmap to development. WWP also adopted Design Thinking processes within the business, with a repeatable process for the future. The project enabled WWP to engage with a holistic user-centric approach when exploring new markets for the businesses. And, with Tenshi’s help, WWP were also able to achieve funding from Innovate UK to support the project.
“Tenshi helped us shape a Design Thinking project and process which was ambitious but achievable for our small business, and worked side-by-side with us to develop a spread of new product concepts rooted in real user need.” – Lise Pape, Founder & CEO, Walk With Path