Stimulating innovation thinking for a major credit card supplier
The client provides payment, travel and expense management solutions for individuals and businesses of all sizes. They are the world’s largest card issuer by purchase volume and process millions of transactions daily as the premium network for high-spending cardmembers.
The client promotes a strong culture of innovation within their internal teams but were looking to inspire staff to investigate a new area of innovation – retail technology for physical stores. They were looking to run an internal event which would engage staff from across the organisation and build connections with both regional business and the wider technology community.
How we helped
We curated a unique engagement conference at the client’s UK technology campus to inspire staff on this new topic. Activities were broken down to morning and afternoon sessions starting with inspirational talks including a keynote from one of the leading creative digital studios focusing on retail, and a panel including major retailers, commercial property managers and technology experts.
We brought together the leading start-ups from the retail technology sector to talk and participate in ideation which helped to show staff members how technology can revolutionise customer experience and expose them to the agile way these small companies work.
This was followed up with an interactive workshop session which focused on discovering new ideas, insights, and collaborative opportunities both internally and with the guests and speakers from earlier sessions. The energy and insight which incorporated active learning techniques helped to spark new initiatives and projects within the organisation and beyond.
We also worked with the client and their partners to create a technology exhibition within their main collaborative workspace. This allowed staff to have hands on experience with the technology, generated a buzz within the building and meant all employees were able to participate.
Attendees learnt something new
Concept statements created
Eight new concept statements (propositions) were developed which the client can take further within their innovation teams. Attendees had been asked to sign up to concepts they supported, meaning that the teams identified a group of highly engaged individuals from different internal departments and relevant external parties who they could bring together for further development.
A survey among the attendees on the day confirmed that 100% would be keen to take part in similar events in the future and 96% felt they had learnt something new during the event. Here are some of the words which attendees used to describe the conference: