With Christmas just around the corner it’s nice of Tinder to show that it’s not just about questionable hook ups: the company is partnering with the NHS on a campaign to raise awareness about organ donation

Made in Chelsea’s Jamie Laing, Olympic Gold Medallist Jade Jones and Emmerdale’s Gemma Oaten are supporting the initiative, with their profiles appearing on Tinder sporting ‘The Wait’ logo, to draw attention to the importance of organ donation.

Swipe right – frankly, who wouldn’t? – and in lieu of a date, you’ll receive the message “If only it was that easy for those in need of a life saving organ to find a match”. Tinder users will then be encouraged to sign up on the NHS Organ Donor Register.