What with Bendgate, the iCloud mess and an EU tax probe, it has not been the happiest few weeks for Apple. So what better to put a spring in the step of the Cupertino crew than a touching love story played out entirely on Apple devices?
The video in question is the work of Ukrainian band Brunettes Shoot Blonde for their song Knock Knock. Using iPhone, iPad and Macbook screens (and shot apparently in real time), the video traces the adventures of a rabbit-eared man, who scampers form screen to screen after his reluctant / angry girlfriend.
It’s ingenious, touching and even ends on a happy note. Apple will be hoping it can say the same about Bendgate.
cc @BSBlondes