Strategic, User Centred Understanding & Insight
Thinking of exploring a new market or looking to expand your product offering, but don’t know where to start?
Taking a human-centred, design-led approach can transform businesses and processes, reveal new opportunities and business models and revolutionise ways of working. Our Strategic, User Centred Understanding & Insight supports and enhances your innovation initiatives infusing and encouraging user centred innovation, while illuminating new market opportunities to grow your business.
Tools we like to use
Design Thinking in action
Find out how we helped Baxi plot a more user-centric approach to develop and explore innovative ways of ‘Delivering Warmth’ to UK homes.