Innovate UK has published their ‘Design in Innovation Strategy, 2020-2024’, which aims to help deliver excellent design in innovation across all industries and accelerate economic growth. 

By investing in the best quality design to innovate more effectively, businesses can compete successfully and ultimately see faster growth. Innovate UK’s strategy proves that embracing design into your business brings incredible benefits.

To address the need for innovation to be desirable and fit-for purpose, Innovate UK has launched a programme under four key themes to meet business needs:

  • Making the case for investment in design.
  • Reducing the cost of entry for those new to design.
  • Helping businesses access the best design talent.
  • Helping businesses maximise the value contribution of design.

The innovation agency will work with industry partners and across government to fully embed design in innovation. They will ensure that the country’s world-class designers maximise their contribution to fostering sustainable economic growth, which will be highly valued as we come out of the global pandemic.

In the foreword to the strategy, Dr Ian Campbell, Executive Chair of Innovate UK touches on the pandemic’s role in changing the face of innovation: “As the Covid-19 pandemic of 2020 shows, there has never been a more important time for the UK to be innovative in the face of whatever challenges arise, and to ensure that the benefits of innovation are shared by all.”

You can read the full strategy here.

At Tenshi, we de-risk innovation, achieve higher volume and value results. We help organisations become more user-centric and accelerate their innovation in the process. Please get in touch if you’d like to find out more about our offering.